Wonderfully curated design magazine MADE JOURNAL featured AMS Dubai Design Week highlights and #MELBOURNE LIGHTS UP! Massive thanks to editor Sandra Tironi and photographer Keiron Throssol who produced these wonderful images. Full POST here / transcript below.

Design curator and journalist, Anne Maree Sergeant, who is in Dubai for Dubai Design Week’s collaborative Destination initiative with three leading Australian design brands for Melbourne Light Up, talks to Made Journal about how contemporary design is now commanding a serious audience in the city and wider region.


As a regular UAE visitor I’ve seen the strong uptake of contemporary design in the region over the past decade. A few years ago, interviewing Kartell owner Claudio Luti, he spoke at length re Kartell’s decision for a mono-brand store in Dubai. The following day I interviewed a designer with B&B Italia, who also flagged a mono-brand store in Dubai, noting the UAE is an important market for them.

In just four years Design Days Dubai has swiftly established itself as the fastest growing collectable design fair in the world – so when the inaugural Dubai Design Week (DXBDW) was announced – it was apparent the region’s commitment to contemporary design was cemented. So the thing I’ve been most excited to experience is the debut edition of DXBDW first hand. It opens the doors to the region, inviting established design brands, regions, designers and expands opportunities for customers, architects, interior designers, showrooms to connect with local design practitioners. It’s a big move! // AMS


DOWNTOWN DESIGN – the exhibitor list reads like a mini Milan Fair!

I’m a seasoned Design Week attendee (my first Milan Fair was ‘88 or ’89) – and the Downtown Design exhibitors list reads as a mini Milan fair! A slew of the best interior brands are there from all around the world. Kartell (Italy), Herman Miller (USA), Lasvit (Czech), Gaggenau (Germany), Arclinea kitchens (Italy), EOQ (Hong Kong), Kvadrat (Denmark) – design driven brands that innovate, and create trends others follow.

Typically with any design week, it’s an unrivalled assemblage of design decision-makers / game-changers. A melting pot where we share design intelligence and discover new products and materials. The beauty of our industry is always learning through innovation. Trends are identified. New design stars are unearthed.//AMS



Melbourne International Design Week – as the curator – it’s wonderful to see Melbourne Lights Up! in the flesh – handmade lighting by Christopher Boots, Andre Hnatojko & Ben-Tovim Design

Wearing a few hats in the industry – I was invited to curate MELBOURNE INTERNATIONAL DESIGN WEEK – we join Beijing, San Francisco, Istanbul, Helsinki and Mexico to showcase design brands on the rise as part of DESTINATION. The potential for us to collaborate at future events would enable us to learn more from each other. And bring new products to new markets.

Australia has a strong design culture driven from Melbourne. Handmade lighting by three brands founded by talented designers – Christopher Boots, Andre Hnatojko and Jonathan Ben-Tovim / Ben-Tovim Design. Visit us at Downtown Design at (d3). We are inside the entrance, beside Kartell, opposite Arclinea, or follow #MelbourneLightsUp on Instagram



I have been really excited to see industry colleagues, who have become close friends over the years give amazing talks at Dubai Design Week. The Design Intellectual Property Workshop was high on my list, along with the Brazilian Campana brothers. Protecting original designs from being copied is a huge issue in Australia. I’m presently relaunching the Authentic Design Alliance aimed at educating about the value of buying original designs not copies.

No one wants a fake Rolex or fake Gucci handbag

– so why buy fake designer furniture? // AMS


UAE designers – Cyril Zammit presented UAE designers and their work in Melbourne last month, it’s exciting to see a strong new design region emerge.

The designs we’ve previewed from the region are outstanding. Dubai Design Week’s Cyril Zammit was a keynote speaker in Melbourne and presented incredible work from the region – contemporary designs underpinned by traditional craft techniques, harnessing local materials such as camel leather and palm weaving.

Curiously around 70% of local designers are female.

In Australia we have the opposite. It would be great to learn how we might encourage more female designers at home. The statistic fascinates me.


DUBAI DESIGN WEEK October 24-29,2015 //



Presented in partnership with Ideas on Design

#Melbourne Lights Up! Curated & Produced by THE SNAP // Anne-Maree Sargeant


Photography (c) Keiron Throssol MADE JOURNAL