Themed COLLABORATIONS, individual speakers and panel discussions explored how collaboration in creative practice, architecture, industry and cross-disciplinary networks can achieve shared outcomes.
AMS shared the AUTHENTIC DESIGN ALLIANCE journey, with a focus on how individuals can collaborate with organisations, industry bodies, government; and how, as an education platform, the ADA advocates for copy designer furniture and lighting to become illegal in Australia – with laws inline with the UK. Where counterfeit furniture and lighting has now been criminalised.
Key take home points //
1. LEARN THE LANGUAGE – RESEARCH
Do your homework. Research the issue/s.
Explore common language used by industry bodies and government organisations.
Use this language when communicating your messaging.
2. SCRIPT YOUR STORY
Paint a brief history in broad brush strokes – underpin the key problems and how these will affect the broader community.
Cite similar models as a need for urgent action.
e.g UK criminalise copy designer furniture
e.g. UK now extends copyright protection to British creatives for their lifetime + 70 years (life + 70)
3. DEVELOP KEY MESSAGES
Australia is seen as the Wild West of fake designer furniture!
How can we have ‘Design-Led Innovation’ without protection for our own designers. Without new design there won’t be any innovation!
The culture of ‘disposable decorating’ is not sustainable. “When it breaks, chuck it out” is landfill mentality. At what point will consumers assume responsibility for their home decorating choices?
Buy things you love. Things that you love. Buy Once. Buy Well.
If we don’t act now – there will be no Australian design industry – the talent drain to proceed territories like the UK is inevitable.’
Anne-Maree Sargeant, director AUTHENTIC DESIGN ALLIANCE
4. MAP YOUR AUDIENCE
Stakeholders – industry, practitioners, manufacturers, importers, industrial designers, makers
Media – digital, print, tv/radio, stylists, photographers, publishers, Tv producers, social media
Supporters – (many stakeholders) + business and broader community
5. COMMUNICATE YOUR MESSAGE
Be consistent communicating your message across Branding, media relations, public talk & installations.
Talks, Workshops, Seminars and speaking engagements
Installations & presentations
6. LISTEN TO INDUSTRY / KEY PLAYERS EVEN DETRACTORS
Ask for Case Studies.
Listent to detractors, seek advice on their points – ensure your approach is inclusive.
Evaluate progress, create campaign strategy, and implement your approach on a timeline.
Create an advisory board or contributors panel.