DESIGN TASMANIA // WOMEN IN DESIGN16

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Honoured to join the speakers at WOMEN IN DESIGN 2016, a weekend long symposium hosted by DESIGN TASMANIA – thank you CEO Karina Clark for the inclusion in such a stellar keynote lineup.

Themed COLLABORATIONS, individual speakers and panel discussions explored how collaboration in creative practice, architecture, industry and cross-disciplinary networks can achieve shared outcomes.

AMS shared the AUTHENTIC DESIGN ALLIANCE journey, with a focus on how individuals can collaborate with organisations, industry bodies, government; and how, as an education platform, the ADA advocates  for copy designer furniture and lighting to become illegal in Australia – with laws inline with the UK. Where counterfeit furniture and lighting has now been criminalised.

 

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Key take home points //

1. LEARN THE LANGUAGE – RESEARCH

Do your homework. Research the issue/s.

Explore common language used by industry bodies and government organisations.

Use this language when communicating your messaging.

 

2. SCRIPT YOUR STORY

Paint a brief history in broad brush strokes – underpin the key problems and how these will affect the broader community.

Cite similar models as a need for urgent action.

e.g UK criminalise copy designer furniture

e.g. UK now extends copyright protection to British creatives for their lifetime + 70 years (life + 70)

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3. DEVELOP KEY MESSAGES

Australia is seen as the Wild West of fake designer furniture!

How can we have ‘Design-Led Innovation’ without protection for our own designers. Without new design there won’t be any innovation!

The culture of  ‘disposable decorating’ is not sustainable. “When it breaks, chuck it out” is landfill mentality. At what point will consumers assume responsibility for their home decorating choices?

Buy things you love. Things that you love. Buy Once. Buy Well.

If we don’t act now – there will be no Australian design industry – the talent drain to proceed territories like the UK is inevitable.’

Anne-Maree Sargeant, director AUTHENTIC DESIGN ALLIANCE

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4. MAP YOUR AUDIENCE

Stakeholders – industry, practitioners, manufacturers, importers, industrial designers, makers

Media – digital, print, tv/radio, stylists, photographers, publishers, Tv producers, social media

Supporters – (many stakeholders) + business and broader community

 

5. COMMUNICATE YOUR MESSAGE

Be consistent communicating your message across Branding, media relations, public talk & installations.

Branding

Press Release

Collateral

Talks, Workshops, Seminars and speaking engagements

Installations & presentations

Government lobbying

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6. LISTEN TO INDUSTRY / KEY PLAYERS EVEN DETRACTORS

Ask for Case Studies.

Listent to detractors, seek advice on their points – ensure your approach is inclusive.

Evaluate progress, create campaign strategy, and implement your approach on a timeline.

Create an advisory board or contributors panel.

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REGISTER for future ADA talks and presentations – Join us at Melbourne Indesign August 12/13 – here

authenticdesignalliance.com.au