AUTHENTIC DESIGN ALLIANCE
AUTHENTIC DESIGN ALLIANCE was founded in 2010 by Living Edge, Cult, Stylecraft, Euroluce and Ke-Zu to combat the burgeoning problem of fake designer furniture and lighting in Australia.
In April 2015 Italy outlawed counterfeit interior products, with the UK announcing in February steep fines of up to 50K GBP and 10 years jail for selling or distributing copy and replica designs – going a step further by introducing extended copyright protection for British creatives – that automatically apply for the lifetime of the creator plus an additional 70 years (life + 70).
With knock-off designs now endemic in Australia, lax design protection and a prevailing attitude of ‘chuck it out, get another one’ – Australian consumers are core drivers of an every expanding array of cheap copies and fakes.
AUSTRALIA IS THE WILD WEST OF FAKE DESIGNER FURNITURE AND LIGHTING
David Trubridge, ABC RADIO NATIONAL
Since relaunching in May at VIVID SYDNEY with the generous support of GOOD DESIGN AUSTRALIA – the new ADA program directed by Anne-Maree Sargeant, delivered 12 talks at 7 events, 7 installations and 4 keynote talks in three months!
AS an education platform, the ADA advocates for the criminalisation of copy designs, extended protection for Australian designers (with international reciprocal rights), and promotes the value of design to Australian businesses and consumers.
New Memberships open in September – register interest HERE
AUTHENTIC DESIGN ALLIANCE – RELAUNCH PROGRAM
JULY // Decor+Design hosted our THEY STOLE MY DESIGN talks, and NEW AUSTRALIAN DESIGN Installations. During D+D we were interviewed by ABC RADIO NATIONAL (link below).
JULY // WOMEN IN DESIGN at Design Tasmania presented ADA’s journey and how an independent can collaborate with Industry, Government and not-for-profit organisations.
AUGUST // Melbourne Indesign hosted THEY STOLE MY DESIGN talks, REAL FAKE and NEW AUSTRALIAN DESIGN Installations.
Invited as keynote speaker at WOMEN IN DESIGN, Design Tasmania; AMS joined AFR magazine editor Katrina Strickland, Design Tasmania CEO Karina Clarke and GASP CEO Dr Pippa Dickson in a stellar weekend lineup that explored the roles and value of COLLABORATION in interdisciplinary practice. READ MORE HERE.