ANNE-MAREE SARGEANT | creative director

marketing | creative producer – curator | writer


After studies in Business/Marketing (University of Melbourne) and design (RMIT University), AMS worked as an interior designer in Melbourne (BATES SMART) and London (Wolff Olins / DEGW), before relocating to Sydney where she established SPACE FURNITURE for founder Kevin Jarrett.

During a decade helming SPACE Sydney AMS initiated brand partnerships with many big names in contemporary design – among them B&B Italia, Cassina, Poltrona Frau, Edra, Kartell & Magis, her input integral to SPACE being considered as the benchmark for showrooms globally. The SPACE network spans Australia / South East Asia, and owned by Australia’s biggest retailer HARVEY NORMAN since 2000.

In 1994, AMS launched communications-based design consultancy AMS pty ltd, with SPACE joining a stellar client roster. Collaborating with leaders in design, art, retail and manufacture – AMS drives marketing and public relations campaigns, creating / curating event and online content, and consulting to brands on new business initiatives.

To commemorate a 20-year milestone – AMS pty ltd now trades as THE SNAP COLLECTIVE – a creative platform connecting creative and brands with business opportunities.

THE SNAP agency consults on product development; distribution streams and licensing; and promotes and exhibits the best in contemporary art and design. As representative agent we expand commercial networks for creative and brands.


AMS on Australian Design – Australian Design Awards judging (click image to watch)

AMS, a renowned supporter of original design, has been instrumental in establishing national platforms that exhibit, promote and sell authentic Australian design products. SMH Designer of the Year, the LAUNCH PAD prototype exhibition & mentoring program for INDESIGN GROUP (Project Managed for 5 years), and the NEST independent designer showcase at designEX (conceived & curated for 4 years) – are among several industry initiatives AMS has been instrumental in founding.

Launching ID. X THE SNAP COLLECTIVE an exhibition platform for independent designers, designer-makers and self producers, ID. will debut at DEN Furniture & Design Fair May 14-16 – and partner with design festivals, events and trade shows.


NEST14, designEX Sydney – AMS on independent Australian design (click image to watch)

Widely published, AMS has been Editor-at-Large of BELLE Magazine for 5 years, contributing editor to Monocle UK and Surface Asia; and features writer for The Sydney Morning HeraldIndesign, DQ Design Quarterly; and Design Trends Editor for InsideOUT for more than a decade.

THE SNAP blogs as THE SNAP ASSEMBLY – a curated selection of art, design and other cool stuff!

Based in Sydney’s Bondi Beach – AMS-world is anchored by dedicated beach and snow time, remaining hopelessly addicted to collecting records, art, shoes and boarding passes!