AUTHENTIC DESIGN ALLIANCE (ADA) was founded in 2009 by Australian retailers CULT, LIVING EDGE, STYLECRAFT, KEZU and EUROLUCE to fight the proliferation of Replica / Fake designer furniture.
The ADA will be relaunched early 2016 as an education platform – helmed by Anne-Maree Sargeant and supported by by a volunteer committee of independent design professionals.
Our focus is building alliances with design associations and peak industry bodies – and the ADA will relaunch as an education platform advocating for changes to Australian IP law, aiming to make Replica / Copy designer furniture illegal in Australia.
Please note – we are operating on a part-time basis, supported by dedicated industry volunteers.
The 2016 ADA program will launch with a new membership subscription model, and will have a presence at leading Australian design events.
AUTHENTIC DESIGN ALLIANCE is helmed by Anne-Maree Sargeant, supported by Kobe Johns, Emma Telfer, with pledged website redevelopment and Public Relations by respected design industry professionals.